How To Check Competitor Website Traffic?

You may gain important insights into your rivals' internet marketing strategy by knowing how much traffic they receive to check competitors' keywords. You may use this information to increase the traffic and internet visibility of your own website. This blog post will go through how to examine rival websites and evaluate the information to learn more about their internet marketing tactics.

1. Use traffic estimators for websites

Website traffic estimators like SimilarWeb, Alexa, and SEMrush are great resources for analyzing the traffic of rival websites. These tools provide you with details on the top-performing sites, traffic sources, and demographics of your rivals' audiences, as well as estimations of their monthly traffic.
Simply enter the URL of your competitor's website into the tool, and a report with specific data on their website traffic will be generated. These tools provide you with precise estimations of the website traffic of your rivals based on a variety of data sources, such as web analytics, internet service providers, and user surveys.

2. Examine the backlinks of competitors

One of the most crucial elements in determining a website's search engine rankings are backlinks. You may learn a lot about your competitors' link-building tactics and the quality of their backlinks by looking at their backlink profiles.
You may get precise information about the backlinks of your competitors, including their quantity, referring websites, and anchor text, from tools like Ahrefs and Moz. You may find possibilities to enhance your own backlink profile and draw in high-quality backlinks by analyzing this data.

3. See the social media profiles of rival businesses

A social media strategy is crucial to any online marketing plan. You may gain insight into your competitors' social media strategies and the kinds of content that resonate with their audiences by looking at their social media pages.
You may get in-depth information about your competitors' social media accounts, including their follower count, engagement rate, and content performance, using tools like Social Blade and Fanpage Karma. You can find opportunities to enhance your own social media strategy and draw in more followers by analyzing this data.

4. Carry out a keyword search

Each SEO plan must include keyword research as a key component. You may learn more about the keywords your competitors are targeting and the content that is bringing visitors to their website by examining the keyword rankings to check competitors seo.
You may get thorough information on the keyword rankings of your competitors, including the search volume, degree of competition, and keyword difficulty, using tools like Google Keyword Planner and SEMrush. You may find possibilities to optimize the content on your own website and draw in more organic visitors by analyzing this data.

5. Keep an eye on rival advertising

You may learn a lot about the web marketing methods of your rivals by keeping an eye on their advertising efforts. You may watch your competitors' advertising strategies, including their ad text, ad spend, and targeting, using tools like SpyFu and AdBeat.
By examining this data, you might find ways to enhance your own marketing initiatives and drive more relevant visitors to your website.

Bottom Line

Any internet marketing plan must include checking competitor website traffic. You can learn a lot about your competitors' online marketing strategies and increase the traffic and visibility of your own website by using website traffic estimators, examining competitor backlinks, checking social media profiles, conducting keyword research, and keeping an eye on their advertising. 

Use this knowledge ethically, and concentrate on developing your own internet marketing approaches rather than trying to imitate those of your rivals. To manage the traffic functionalities, My SEO Tools work simultaneously.

How to Find and Check Competitors Keywords?

If your competitors are concerned about SEO, they may be ranking for terms that you aren't. Even though it might seem bad, that can actually be a good thing to check competitors keywords.

Your competition may have already done the legwork for you if they conducted keyword research and discovered subjects that you overlooked. Simply by performing a competitive keyword analysis, you might discover fresh and profitable keywords.

What makes a keyword competitive analysis important?

They are probably quite relevant to your company as well if your competitors are using them to target relevant keywords and driving traffic from them.

What is a keyword competitive analysis?

Finding pertinent and worthwhile keywords that your competitors rank for but you don't is the process of conducting a keyword competitive study.

How to do a competitor keyword analysis?

Whether you're looking for new topics to cover or gaps in current material, the process for conducting a keyword competitive analysis is essentially the same. Discovering new subjects will be our main goal in this segment.

• Find competitors

• Use a content gap tool

• Look for valuable topics

• Assess ranking difficulty

Use a content gap tool

Tools that identify content gaps help you rank for keywords that other websites do not have the balance to check competitors SEO. The majority of the major SEO tools feature one, however since you are reading the Ahrefs Blog, we will use ours to show.

Here’s the process:

Go to the Content Gap feature in Ahrefs' Site Explorer and enter your website's URL.
Where it reads "Display keywords that the below targets rank for," enter those of your competitors.
To view the results, select "Display keywords".

Find competitors

Even if you are already aware of who your company rivals are, it is crucial to understand that they are not always the same as your search rivals. Analyzing the latter is preferable when seeking for pertinent and worthwhile subjects to cover.
Consider us and backlinko.com as examples of how business and search competitors differ. Whereas Brian Dean, the creator of Backlinko, makes money selling SEO classes, we make money offering SEO tools. He isn't a direct commercial rival of ours, but we are vying for the same audience, therefore we compete for many of the same keywords.

Look for valuable topics

You probably won't want to rank for every keyword that your rivals rank for. These are three factors to think about while selecting keywords.
A score we developed called "business value" expresses the "value" a keyword has to a company. In the end, it comes down to judgement. Simply consider the likelihood that users will desire to purchase what you have to offer. The keyword's "business value" increases in direct proportion to how likely this is.
For instance, the "business value" of the phrase "purchase 1tb hard drive" will probably be rather high if you sell computer components. On the other, it’ll be relatively low for ‘what is a computer’ as those searching for that are unlikely to desire to build their own computer anytime soon.

Final Thoughts

Repeating the keyword competitive analysis method from time to time is not a terrible idea. It's a great method to discover subjects that you would have overlooked when you check competitor website traffic.
Alternately, after you are aware of your rivals, you can set up keyword alerts to monitor any new terms they are ranking for and maybe using as a target. Create a new keywords alert in Ahrefs Alerts to accomplish this. You may now enter a rival, choose a country, and choose the search volume range and alert frequency.