Page load speed has been a popular issue for website development since Google's Mobilegeddon, not just because of the increasing demand from mobile users but also because of possible lead and customer losses. While Facebook promotes Instant Articles and page speed affects your search rating, it's clear that websites need to speed up, but how quickly is enough? Customers will accept a certain amount of page loading time, but what will cause them to exit the tab and look for something else?
Page Load time Is a Primary Ranking Factor
For the sake of your visitors, your website must load quickly. Although that might not be the solution you're hoping for, your website visitors will value that response. You may continue to improve your website and better serve your visitors by keeping an eye on your bounce rate (in Google Analytics or other metric trackers) and page load time (using the Chrome addon "Page Load Time" or more sophisticated trackers). Use the best Page Load Speed Checker for accurate results.
Why Page Loading Time Is Important for SEO
Even if you already know the solution, it doesn't give you something to aim for. You should be aware that the page speed stats are terrible before I discuss the speeds you should (and should not) be striving for. The same statistics are frequently repeated and are out of date even though the technology is never out of date and is always becoming better. The benchmarks that many people have been using for page load times originate from research by Geoff Kenyon in which he contrasts the performance of websites with that of the rest of the web:
- if your site loads in 5 seconds, it is faster than approximately 25% of the web
- if your site loads in 2.9 seconds, it is faster than approximately 50% of the web
- if your site loads in 1.7 seconds, it is faster than approximately 75% of the web
- if your site loads in 0.8 seconds, it is faster than approximately 94% of the web
Using their clients as the data source, Pingdom also released its 2015 findings, which showed that the average load time for a web page 3Mb was 5 seconds. While Google in 2010 could argue that's not quite quick enough.
According to Maile Ohye in a Google Webmaster video, "2 seconds is the bar for ecommerce website approval. At Google, we strive for less than 0.5 seconds. In layman's words, two seconds are shorter than one breath, while half a second is quick, and they believed websites should strive for that PageSpeed speed six years ago.
The Financial Times Technology Department's investigation was the most intriguing and latest. They examined the impact that page speed had on their evolving publishing website. They conducted research with a test group and a control group that included their particular publishing site aims. In the test group, a 5-second delay was introduced to the load time of each page. What they discovered that was noteworthy was:
- The first-second delay resulted in a 4.9% drop in the number of articles a visitor read
- The three-second delay resulted in a 7.9% drop
- Visitors read less when delays occurred
When page load speeds cause visitors to interact less with a website, it becomes less appealing. In conclusion, your website's page speed must be as quick as possible while maintaining a high level of consumer satisfaction. Your website could look for something more like a breath, whereas Google aims for the blink of an eye. The browser, device, web hosting company, and page content are just a few of the numerous variables that affect page performance, so you should put your visitors' requirements first. Please use Page Load Speed Checker from My SEO Tools today to accurately measure your page speed online and free. Visit the website now!
