If your competitors are concerned about SEO, they may be ranking for terms that you aren't. Even though it might seem bad, that can actually be a good thing to check competitors keywords.
Your competition may have already done the legwork for you if they conducted keyword research and discovered subjects that you overlooked. Simply by performing a competitive keyword analysis, you might discover fresh and profitable keywords.
What makes a keyword competitive analysis important?
They are probably quite relevant to your company as well if your competitors are using them to target relevant keywords and driving traffic from them.
What is a keyword competitive analysis?
Finding pertinent and worthwhile keywords that your competitors rank for but you don't is the process of conducting a keyword competitive study.
How to do a competitor keyword analysis?
Whether you're looking for new topics to cover or gaps in current material, the process for conducting a keyword competitive analysis is essentially the same. Discovering new subjects will be our main goal in this segment.
Find competitors
Use a content gap tool
Look for valuable topics
Assess ranking difficulty
Use a content gap tool
Tools that identify content gaps help you rank for keywords that other websites do not have the balance to check competitors SEO. The majority of the major SEO tools feature one, however since you are reading the Ahrefs Blog, we will use ours to show.
Here’s the process:
Go to the Content Gap feature in Ahrefs' Site Explorer and enter your website's URL.
Where it reads "Display keywords that the below targets rank for," enter those of your competitors.
To view the results, select "Display keywords".
Find competitors
Even if you are already aware of who your company rivals are, it is crucial to understand that they are not always the same as your search rivals. Analyzing the latter is preferable when seeking for pertinent and worthwhile subjects to cover.
Consider us and backlinko.com as examples of how business and search competitors differ. Whereas Brian Dean, the creator of Backlinko, makes money selling SEO classes, we make money offering SEO tools. He isn't a direct commercial rival of ours, but we are vying for the same audience, therefore we compete for many of the same keywords.
Look for valuable topics
You probably won't want to rank for every keyword that your rivals rank for. These are three factors to think about while selecting keywords.
A score we developed called "business value" expresses the "value" a keyword has to a company. In the end, it comes down to judgement. Simply consider the likelihood that users will desire to purchase what you have to offer. The keyword's "business value" increases in direct proportion to how likely this is.
For instance, the "business value" of the phrase "purchase 1tb hard drive" will probably be rather high if you sell computer components. On the other, it’ll be relatively low for ‘what is a computer’ as those searching for that are unlikely to desire to build their own computer anytime soon.
Final Thoughts
Repeating the keyword competitive analysis method from time to time is not a terrible idea. It's a great method to discover subjects that you would have overlooked when you check competitor website traffic.
Alternately, after you are aware of your rivals, you can set up keyword alerts to monitor any new terms they are ranking for and maybe using as a target. Create a new keywords alert in Ahrefs Alerts to accomplish this. You may now enter a rival, choose a country, and choose the search volume range and alert frequency.
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